Profotos Staff Evaluation:

The incredible images of Norm Yip have been used by several Fortune 500 companies as part of their advertsing and publishing campaigns in Asia, and elsewhere around the world. Norm's images in glamour/fashion photography are not the average, "run-of-the-mill" images which so many photographers produce. While many of Norm's photographs could be categorized in several areas of photography, the underlying statement of glamour/fashion stands strong throughout his portfolio.

While evaluating Norm's portfolio, we were amazed to learn that he is a self-taught professional photographer! The images in Norm's portfolio could stand up against any pro in the field today, as being among the best available.

Norm's humility regarding his work in photography is a great characteristic to have in this profession. Although his photographs have been used internationally for major companies, Norm feels that his photography career is nothing major to speak of...true humility indeed.

Be sure to check out the portfolio of this up and coming photographer from Hong Kong, China and see why we chose his work to be included on Profotos. Norm Yip is truly one of China's best professional glamour/fashion photographers!